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Preface Acknowledgments
PROLOGUE
Academic Too Often Means Useless
Growth Dynamics
CHAPTER ONE. THE S-SHAPED ADVENTURE
What Do Computers and Rabbits Have in Common?
Just-in-Time Innovation
CHAPTER TWO. STRUCTURING AN ENTERPRISE ACCORDING TO ITS SEASON
The Four Seasons of A Business Cycle
Second Thoughts about Excellence
Winter
Spring
Summer
Fall
Like Shakespearean Plays
The BCG Matrix Revisited
Where Are You on the Curve?
Gedanken Experiments
Leonardo da Vinci Was ahead of the Aristocrats
CHAPTER THREE. GROWTH FROM CHAOS AND CHAOS FROM GROWTH
The Beginning of Chaos
A Large-Scale Historical Example
In Politics as in Business
The Collapse of the Communist Empire
The Rise and Fall of A Computer Giant
Revolutions and Re-Evolutions
If Summer Is Here, Can Fall Be Far Behind?
Where on the Curve Are Your Clients?
Success in All Seasons
The Philosopher’s Stone
Examples
CHAPTER FOUR. THE BIG PICTURE
The Evolution of the Evolution
Zooming in and out
Examples from Industry
Showing off at the Dock
When Do We Stop Being Children?
The End of the Information-Technology Industry
No More Downsizing in Computers
Personal Computers Are Not Getting Cheaper
CHAPTE FIVE. INSTINCT VERSUS RATIONALE
Assess, Measure, and Monitor Strategic Performance
Could You Take Aim at an Apple on Your Son’s Head?
Learning from Experience in Positioning New Computer Products
The Industry Learning Curve
Life Cycles of Services
CHAPTER SIX. GENETIC RE-ENGINEERING OF CORPORATIONS
More than One Species in the Same Niche
Attacker’s Advantage, Defender’s Counterattack
Competition Management
Finding the Magic Advertising Message
Who Is Afraid of the Big Bad Wolf?
CHAPTER SEVEN. MAKE THE FUTURE WHAT IT USED TO BE
Invariants
The Nonsense about Safe Driving
Humans Versus Machines
Decision Non-Makers
Did Mozart Die of Old Age?
A Second Lease on Life
CHAPTER EIGHT. MANAGING THE ENTERPRISE AFTER YEAR 2000
EPILOGUE
APPENDIX A. S-CURVES: MATHEMATICAL FORMULATIONS
One Species Only
Many Competitors in One Niche
APPENDIX B. ECONOMIES OF SCALE AND PRICE ELASTICITY
Why the Industrial Revolution Succeeded
NOTES AND SOURCES
BIBLIOGRAPHY
ACKNOWLEDGMENTS
INDEX |
