Understanding Corporate Cycles and Positioning Your
Company to Survive the Changing Environment
"Most business people simply don't know what they are
doing when they respond to change."
As a strategic analyst, futurist, and international business
consultant, Theodore Modis has devoted his career to exploring
predictability, looking at how companies grow and change, and developing
tools that will enable senior executives to both devise and assess
business strategies. In his research for effective decision-making
techniques in an environment of rapid turmoil, Modis has discovered that
businesses go through cycles-seasons-and like any living entity,
businesses grow and change in certain predictable ways. In
Conquering Uncertainty, Modis presents business people with a way to
analyze their business cycles, allowing them to increase their odds on
making the right decisions at the appropriate time-in any business
situation, in every business season.
Is your company appropriately dressed for the season
it is traversing?
- When exactly is the best time to launch a new product or invest
in new ventures?
- How should ways of decision-making evolve as a company moves
across its life cycle?
- Is it possible for a company and its customers to "co-evolve"
and adapt to meet each other's needs? And what can a company do to
ensure this crucial "co-evolution"?
- What exactly can be predicted? How much choice do strategists
and managers really have, and when?
- How can a company ensure another high-growth seasons after the
By following Modis' unique approach, readers will be able to find
their own answers to these, and many more wide-ranging business
questions in order to devise the right strategies that will sustain
success in the long run.